Anastasiia Naumova

What was in place at the time of my arrival:

The project received 60% of applications by word of mouth, the client would only break even after 5-6 months, and contextual advertising brought in 2-3 applications per month.

What was done to achieve success:

The unit economics have been established, contextual advertising has been optimized, and new traffic channels have been connected.

Achievements:

✔ doubled the number of purchases;

✔ educed customer payback period from 6 to 2 months;

✔ decreased customer acquisition cost by 30%;

✔ increased website sales by 7.5 times and revenue by 80%

What was in place at the time of my arrival:

The project had nearly 0 revenue, with 2 marketing specialists working independently, no analytics, and no understanding of where to move forward.

What was done to achieve success:

A marketing plan has been developed, business processes have been established, analytics has been streamlined, product optimization has been carried out, and traffic acquisition channels have been optimized.

Achievements:

✔ Increased monthly revenue significantly (specific numbers will be discussed during the interview);

✔ Increased conversion rate (CR) from registration to purchase from 1.16% to 11.35%;

✔ Reduced the cost of acquiring a paying subscriber by 55%.

What was in place at the time of my arrival:

Declining payment indicators from students in the 3 main regions - Russia, USA, and Brazil. Lack of analytics and marketing.

What was done to achieve success:

An analysis and optimization of student acquisition tools have been conducted, marketing and product have been optimized in collaboration with webmasters.

Achievements:

✔ Increased CR in payments from Brazil (by 16%) and the USA (by 7%).

✔ Increased CR in orders from Russia (by 17%).

✔ Attracted 48% new partners within a year through marketing efforts (73% higher than the previous year).

✔ Reduced traffic start time to 1 week thanks to push notifications and transactional email structure.

Project Spheres:

• scientific equipment
• online schools
• construction and sale of apartments
• online stores
• beauty and health